Digital marketing refers to the strategic use of various online channels and platforms to promote products or services, connect with target audiences, and drive measurable results. In today’s interconnected world, where the internet plays an integral role in almost every aspect of daily life, digital marketing has become essential for businesses of all sizes. Unlike traditional marketing methods, which often rely on print advertisements, television commercials, or direct mail campaigns, digital marketing leverages the power of the internet to reach consumers where they spend a significant amount of their time – online. Through techniques such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising, businesses can enhance their online visibility, engage with their audience in meaningful ways, and ultimately, achieve their marketing objectives more effectively. As technology continues to evolve and consumer behaviour’s shift, digital marketing remains a dynamic and ever-evolving field, requiring businesses to adapt and innovate in order to stay ahead in the competitive digital landscape.
